Smart marketers know their audience—who they are, what they care about, and how to reach them. But one of the most elusive elements in the marketing arena is knowing exactly how your audience perceives your brand. What they think of your organization, how it compares to others in the market, what interactions they value, and which they find aggravating. That’s the focus of a TWIST Brand Audit.
The goal of a brand audit is to accurately assess how various constituents perceive your organization—that includes your clients, partners, employees, and prospects. The outcomes of the audit will help inform your marketing efforts, ensuring your identity, your look and feel, materials, messages and interactions are all aimed at deepening your audience’s perception of your brand. With the intelligence gathered during a TWIST Brand Audit, you’ll be able to make more intelligent, focused and cost-effective decisions.