Brand audits’ scope and timing is driven primarily by the size of the interview “field” you want to survey. We’ll work with you to identify the right pool of interview candidates. Depending on the scope of your audit, the interview pool can range from 20 to 50 candidates, including clients, prospects, employees and other stakeholders. We’ve conducted audits that include interviews with former clients—with tremendous insights gained. Ensuring that the interview pool has depth of perspectives based on their roles and responsibilities correlates directly to the quality of the outcomes. The TWIST team provides the communications you’ll need to introduce the brand audit process and invite the target candidates to participate. Interviews are conducted either by phone or in-person, depending on the scope of your audit.