Planning and Scope
To start the process, we’ll work with you to outline the scope of the audit, identify outcomes areas and the overall process. TWIST will work with your team to create the brand audit questionnaire, providing insights into questions (and question structure) that elicit both meaningful and measurable results. Audit questionnaires help guide the interview process to ensure that the data gathered is substantive and relevant. Because our audit professionals are adept at the art of conversation, anecdotal information is gathered for even richer results.